Heidi Connal loves the adventure of change. Heidi has 30 years of executive leadership experience, building and leading teams in hyper-growth global environments such as Salesforce, Bank of America, American Express, and PricewaterhouseCoopers. She thrived in the challenge of scaling global, diverse, and profitable teams and businesses, and what brought her the most joy was supporting her people in their professional and personal growth and development. In 2017 she chose to shift her focus to doing exactly that as much as she could, and became an executive coach focusing on transformational coaching that is soulful, human, and effective. She currently coaches C-suite and EVP/SVP level executives how to use their constellation of leadership skills to be exemplary communicators, consummate relationship navigators, impactful conductors of talent, and the deepest experts in the perception of their personal brand. Heidi has coached in over 20+ industries, with a focus on technology, finance, marketing, construction, legal, US military, and professional services.
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Heidi is an Executive Coach based out of the Pacific NorthWest. An advocate of emotional intelligence and neuroscience, Heidi balances empathetic listening and occasional direct coaching to help clients uncover the root of their strengths and their development areas. She builds trust quickly, asking powerful questions and contributing observations and feedback based on her business experience and her knowledge of neuroscience and psychology. This sets the stage for powerful collaboration to shift leader’s behaviors and potential to achieve their most authentic and successful goals.
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Says one executive, “Heidi has an uncanny ability to distill elusive personal aspirations into actionable, achievable plans and certainly made me feel a newfound sense of self-efficacy and confidence.”

Heidi has coached the executives of global organization's such as Salesforce, the US Navy, LinkedIn, Roblox, McCarthy, Paul Hastings, Bank of America, TIAA, Wells Fargo, HP, Experian, Genetech, Wachtell Lipton, Petco, and WindRiver.

Educational Background
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Heidi holds an MBA from Stern School of Business and a BS from the University of Virginia. She is a Berkeley Certified coach, a Nationally Board-Certified Health and Wellness Coach (NBC-HWC) and has certifications in numerous personality and 360 assessments. And if these skills happen to come up in a coaching session, she’s also a PADI Certified Open Water Scuba Instructor. In her free time, Heidi travels to far-flung reaches of the globe where cell phone service doesn’t reach.
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She’s been to all seven continents, loves swimming with whales and sharks, and tends to plan her next adventure around “what can’t I see anywhere else?”.